Yes, anyone can sell a house. And anyone can sell a house in extraordinary times – but not just anyone can sell your home. At the very best price. To the right buyer. Please read on for the very real benefits of quality estate agency.
In times of online sales platforms where the vendor does almost all the legwork, and as other franchise models – primarily from the US, which operates a completely different “real estate model” – make a play for the Scottish market, Robb Residential wanted to emphasise all the excellent reasons for placing your beautiful middle-to-prime market home or cherished investment in the hands of a true Estate Agency.
- Experience & Market Knowledge
One doesn’t have to subscribe to the 10,000 hours theory of expertise (popularised by Malcolm Gladwell in his book, Outliers) to realise years of experience and work in any field build up an invaluable intellectual library of knowledge that just cannot be translated by AI (Artificial Intelligence) on an online platform, or mimicked by acquiring an overpriced franchise model that promises instant success and a road-to-riches.
With our 100+ years of combined success in property, and with our principal Iain Robb’s long history of operating in desirable marketplaces, Robb Residential are well-placed to be your agent of choice in 2022. We offer true, value-adding agency skills and advice whether you are looking to sell an estate, beautiful country home, coastal cottage, desirable city apartment or all points in between.
Iain has been working in estate agency since 1979 and Carolyn Campbell joined the industry in 1982. With two fully-committed estate agency professionals of long-standing leading a dedicated team in sales (and lettings), any property is safe in our hands.
- Personal Touch & Delivering Our Promise to You
Like wider life and the modern world, all things are connected. Drawing upon the above, and our diverse team, we don’t just offer to sell your home and set you adrift in cyberspace or the world of sharp suits and dull chat: instead, we want to understand you and your circumstances for selling, we want to get to know your home, its history and its cherished part in your life – this allows us to produce our well-appointed brochure targeting the correct market at the right price, attracting the best, legitimate buyers. The Robb Residential approach is designed to create competitive tension: enthusiastic bidders will secure the best possible price.
Read more about our pledge to you, the client, here.
- Accurate Valuation (valuing is not a sales pitch)
It’s easy for sellers to be seduced by a chunky target price, and it’s not unknown for some agents or sales platforms to drive bringing homes to the market by way of inflated, unrealistic valuations. Almost always, this leads to disappointment.
Typically, when a seller and their agent agree a figure that’s too high, they’ve priced themselves out of the market. An appropriate valuation is important as it brings the most buyers to the negotiation party.
Even in a buoyant market, it’s important not to be lured by agents offering an unrealistic valuation of your much-loved home. Getting the selling price right means
- Multiple buyers come to view, attracted by our listing of your unique offering
- Less time on market, so the seller can plan any move with confidence and a minimum of Sturm und Drang
- Achieving the best possible price for your sale.
Pricing your sale too high is futile and can result in
- Increased time spent on the market as you wait for a sale that might not come: effectively you are hoping for that single buyer to come along who wants your home above all others
- Increased marketing costs, as many sellers relist and jump to another agency, chasing the forlorn hope offered by the initial, unrealistic valuation
- Decreased confidence when showing your home to possible buyers; it also makes the agent’s job more difficult, as they are selling a home that, truly, they believe is not worth the asking price.
Given the time of writing – March 2022 – we are aware that some of the above might feel a bit unrealistic in a potent market constantly seeking new stock: however, value and inherent value must always be key considerations.
- Marketing & Negotiating Skills
Estate agency experience and local market knowledge allow Robb Residential to market your home in the best possible way – combining the likes of this blog, social media, our website, the major sales portals, our own national database – to constantly attract the right buyers to the right markets, yours included.
We have long taken pride in our own detailed, high-quality brochure tailored to each property. Robb Residential want to spend time with each seller to understand the life of the property, its environs and the passions that have driven a happy and fulfilling life therein. Some buyers want to sell to the like-minded, while others are keen to give their home to buyers who will give it a new lease of life, perhaps realising potential currently unseen, untapped or begging to be realised.
There is no one-size-fits-all in the Robb Residential marketplace, and these are qualities that cannot be driven by AI or a US franchise model better suited to flipping and churning out cheeseburgers by the dozen.
All of the above, and much of what follows, sets up the right environment for excellent negotiation – knowing the time and marketplace, driven by years of working in estate agency, allows all the team at Robb Residential to promote your home in the best possible way, all the time.
All our preparation frames a negotiating strategy for success founded upon meeting the requirements and aspirations of seller and buyer.
- Wider Network & Property Contacts
In any professional milieu there exists an ecosystem of information, understanding and inherent recognition of what being good means.
At Robb Residential, whilst respecting the restrictions of the pandemic, we have striven to be in the office whenever possible, allowing us – as a team – to foster and leverage our shared knowledge and experience. And before the pandemic it was not unusual for many of us to be having conversations with our peers elsewhere in property be it over a glass of sweet sherry, sloe gin on the golf course, or even a simple stop-and-chat in the street. As fatuous as that may sound, it allows us to understand the marketplace, the underlying and emerging trends – try writing that algorithm and see where it gets you.
Complementing everything above, we have an extensive national database of buyers and investors, be they in Scotland, the Home Counties, elsewhere in the UK or on the far reaches of the globe. This could mean we already have the perfect buyer for your house or, with some judicious, small tweaks to your offering, we can line up quickly a list of suitable suitors.
- Full Service & Peace of Mind
Hopefully by now we’ve convinced you that from your initial engagement with Robb Residential, to the production of your brochure and marketing of your home, you are in safe, experienced and qualified hands.
By setting the right tone, the right price, and with a high-quality marketing strategy supported by great images and bespoke text, you can have the peace of mind we’ll sell at the best possible price the market is prepared to pay.
- Delivering on Our Promise
Put simply, all of the above enables the entire team at Robb Residential to focus on sellers and buyers, working for the best possible outcome for everyone. There are three parties in every transaction, and we want everyone to win.
Robb Residential are an Estate Agent based in Glasgow who deal in a range of unique and beautiful properties in the middle-to-prime market in Scotland. For more information, please contact us, email or call on 0141 225 3880.
Note: statistics, percentages and references are correct at the time of writing.
